Given the fact that a Festka has been Matt’s go to roadbike for a good while, it was only a matter of time until we agreed on a collab. A jersey had been on the cards for a while but when Matt showed interest in getting a gravel bike from us, we suggested to him that he design the scheme for it to be also offered as a limited edition. 

Being a prolific artist, he came up with a number of ideas. One of them was a cool pop-art scheme that immediately caught the eye of Tom Hnida, our art director: “I'd been thinking of doing a pop-art bike for a while so when Matt came up with his pop-art scheme my heart fluttered.” 

The contrasting blocks of bold colours serve as perfect background for the misalined dotted design so typical in pop-art prints. The nine frames in the limited edition will show variations of this effect making each frame a one-off original. In addition to the dots there is further shading employed in the design that creates a 3D illusion.